BirdieBlue

BirdieBlue is bringing back the fanny pack — but in the most fashionable and sustainable way! A mission-driven brand that inspires adventure and joy by transforming discarded clothing into handmade, sustainable, personality-filled pouches, fanny packs and sling backs. 

Kate, the founder of BirdieBlue, is a passionate advocate for taking care of Mother Earth and has melded together her advocacy for our planet with her love of outdoor adventure. Her concept for transforming old outdoor clothing was inspired by a pair of ripped ski pants she didn’t want to toss in a landfill. 

We collaborated to capture Kate’s vision with a fun, bold visual brand system that conveys the BirdieBlue’s passion for sustainability and inspires their customers to step into their individuality and spend more time outdoors. We included a bright color palette and playful icons that convey the fun nature of the bags, and incorporated natural textures that reflect BirdieBlue’s sustainable mission and transparent production practices.